The CEO by Design Intensive
A 12-week strategic container to bring together the pieces of your business – your numbers, your systems, your team – and turn them into one clear roadmap for growth.
For founders who’ve built momentum - and now need direction.
You’ve proven your offer. You’ve built trust, traction, and revenue. But as your business grows, the systems that once worked start to fray.
That’s where the CEO by Design Intensive comes in.
In 12 weeks, we’ll connect your data, operations, and strategy to show you what’s working, what’s slowing you down, and what needs to change for your next stage of growth.
You’ll finally have a dashboard that speaks the language of your business – not just your finances.
Watch this short one-minute video to see what the dashboard looks like.
The CEO by Design Blueprint
When you scale fast, data often turns into noise.
You see campaign reports, sales numbers, and team updates – but they don’t tie together in a way that helps you act.
You end up asking the same questions every month:
“What’s actually driving growth?”
“Where are we losing profit?”
“What should I fix first?”
We start by gathering and cleaning your business data: sales, marketing, delivery, and retention. This is where the truth sits.
You’ll see exactly what’s bringing in results and what’s leaking profit.
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Next, we bring those numbers to life in your dashboard. You’ll see your first preview and start spotting patterns – where momentum builds, where margins slip.
You’ll have your first real picture of cause and effect inside your business.
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We deliver an audit report showing what’s working, what’s slipping, and where your focus belongs next.
You’ll stop guessing where to spend and start knowing where to lead.
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As we move through your plan, we track changes and refine what’s next. You’ll end the 12 weeks with a live dashboard and an operating rhythm that keeps you focused, long after we wrap.
You’ll lead with clarity – not guesswork.
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The clarity tool every CEO wishes they had.
Bookkeepers and finance dashboards show you what happened. This Intensive shows you why it happened – and what to do next.
Where most dashboards pull data from tools like QuickBooks or ad managers, this one begins inside your operations. It connects your marketing, delivery, and client experience engines to your revenue story. You’ll see where projects bottleneck, which team roles drive profit, which launches are worth repeating, and which are quietly draining resources.
And because I’ve worked across both creative and strategic functions – copy, funnels, hiring, launches, and delivery systems – I see how each moving part interacts. That’s what makes this dashboard different: it’s operational clarity, not just financial reporting.
The kind of data that changes how you lead.
Once you can see all of this in one dashboard, the questions change. You stop asking “What’s wrong?” and start asking “What’s next?”
What the data reveals usually pays for the Intensive.
Every business has hidden opportunity – wasted spend, misaligned efforts, and slow leaks that quietly add up. When we dig into your numbers, we usually uncover 10–20% of your annual revenue in opportunities:
It’s not magic – just the beginning of visibility. You’ll know exactly where your time, team, and money are working for you – and where they’re not.
How we’ll get there.
Kickoff Call
Set access, expectations, and forecasting goals.
First Dashboard Preview
Get your first visual overview and discuss what stands out.
Data Forecast & Quick Wins
See cleaned data, refined forecasts, and early insights.
Audit Findings & Roadmap Presentation
Look under the hood across marketing, sales, delivery, and retention to identify what’s missing or ready to improve.
Review + Adjustments
Track early wins, refine the roadmap, and address shifts in metrics.
Final Handover
Walk away with your live dashboard, audit insights, and a continuity plan for what’s next.
Meet your strategic partner, Dez.
Before I became a Certified OBM and Scaling Strategist, I spent years in corporate HR – building systems, managing global teams, and sitting in director-level meetings where every decision had weight.
Today, I bring that same level of thinking into online businesses – working with coaches, consultants, and creatives scaling past $200K. I’ve built funnels, managed launches, streamlined delivery teams, and implemented the tools that keep operations aligned.
This Intensive brings all of that experience together – so you can finally lead with a clear mind and a confident plan.
Common Questions
You can choose to continue with ongoing dashboard maintenance or insight sessions – we’ll discuss what makes sense once your dashboard is live.
The Intensive starts at USD $6,000, with flexible payment options.
You can start with the Breakthrough Strategy Session – a 3-hour session that helps you define where to begin and prepares you for the full Intensive.
Keep the momentum going.
Growth feels different when you have someone beside you who understands your goals and can help your team reach them.
If you’re ready for ongoing support that keeps your systems aligned, your team accountable, and your focus where it matters most, let’s continue the work we started.