The Cost of Being the Chief Everything Officer: Time

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Inherent leadership skills often see us gravitate toward the center stage, effortlessly navigating and steering life’s diverse arenas. Consider the metaphor of the quintessential school bus driver, who always punctually gets my daughter to school. He multitasks seamlessly – punctually completing his route, engaging in every child’s day-to-day, and enlivening their spirits with jovial banter. However, managing such dexterity — keeping 20 vibrant children amused, while vigilantly driving through bustling traffic, seems exorbitantly exhausting.

This, to an extent, resembles the ethos of many in business. We desire to steer our enterprises steadily ahead, but simultaneously find ourselves wearing a myriad of hats. However, we soon realize this approach is counter-productive; slowing us down, if not utterly stagnating our progress.

Often, you address this issue by hiring a small team. However, in this shift, you inadvertently assume a new, all-encompassing role; you transform into the go-to solution for every problem, every decision. Now, your time is predominantly consumed in mediating team issues and operational delays. Instead of progressing towards your objectives, you seem further stranded in a sea of minutiae.

You must remember, as an entrepreneur, your forte is not administering the daily nitty-gritty. It’s, rather, unleashing your creative acumen – designing pioneering websites, brainstorming game-changing ideas with clients, networking at prestigious events, and leading captivating discussions. While your team functions as per directives, you find yourself under the avalanche of task responsibilities, leaving you no room to leverage your primary skills. Here’s what my proficiency in business operations might suggest: outsourcing the bulk of your operations.

1. Effective operations begin with comprehensive flowcharts that depict each minute process detail. As a business consultant, I delve into seemingly insignificant elements of your operation. Let’s say creating proposals is a recurring process in your workflow, one that is built on existing templates. Here, I propose automation possibilities for generating, sending, and tracking these proposals until they are accepted, ultimately freeing up more time for your primary responsibilities.

2. Timelines need to be pragmatic. As a CEO (Chief Executive Officer, not Everything Officer), you might be ambitious about launching a course in the next quarter. To the untrained eye, three months seem sufficient, but as a seasoned operator, I dissect this objective into various stages, sub-stages, tasks, and subtasks. This exhaustive breakdown helps set realistic timelines based on subtask turnaround time, ensuring your ambitious goal doesn’t falter.

3. Investing in the right systems that keep your business in line with evolving market trends. Amidst the digital cacophony of enticing software deals and revolutionary success stories, my job is to sift through the chaff. As a technology enthusiast, I often experiment with free trial versions of software, get a sense of the user interface and overall experience, enabling me to suggest the best tools aligned with your business objectives. Imagine saving hours, even weeks on such time-consuming endeavors!

If you’re poised to break free from the overwhelming constraints of being a Chief Everything Officer, ready to deliberately and strategically channel your time and efforts, the pathway to scaling your business and shattering that elusive revenue barrier becomes more tangible.

I can help you reclaim your precious time and bring clarity to your processes through my complimentary discovery session. Here, we delve into your objectives, existing systems, and prevalent challenges, brainstorming tailored solutions to catalyze the growth of your thriving creative agency. Your breakthrough could just be one conversation away!

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Desiree Silveira

SYSTEMS & OPERATIONS STRATEGIST

I help creative digital marketing entrepreneurs streamline their processes and automate day-to-day tasks that allow them to focus on their zone of genius, enabling them to create more growth opportunities that lead them closer toward their agency ownership goals. 

- Desiree

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